Goran Babarogic Product UX Designer

Hey, it's Dilara! 👋🏻

Hey, it's Dilara! 👋🏻

I'm a product designer with 4+ years of experience in B2B. I do my best work (and enjoy it most!) where products get complex: two-sided systems, technical teams, and decisions that need evidence from real users.


At Qogita, a European wholesale marketplace, I design for both buyers and suppliers, and I take things all the way from research to shipping. I lead user research that shapes what we build, turning conversations with buyers into product direction.

Before that, I designed AI products in two very different industries. At Relimetrics, I worked on computer-vision software that helps manufacturers spot product defects on the production line. At 4D Sight, I designed a platform that places virtual ads into live sports and esports broadcasts.


Lately I've been exploring how AI can improve the way we do user research, so if that's your world too, let's talk!


I am a product designer with three years of experience designing user-centered AI products across diverse industries. With an MSc in Design for Interaction, I focus on creating responsible, human-centered AI solutions that consider future impacts and address systemic complexities with an emphasis on ethical, sustainable change.

I collaborate closely with AI engineers, product managers, and business analysts to design intuitive, people-first experiences through participatory design and research, aiming to drive positive transformations in users' lives. My academic background in Design for Interaction (TU Delft) and Industrial & Product Design (METU) has strengthened my problem-solving skills and my holistic approach to complex challenges. I am continually eager to learn and contribute to the evolution of responsible AI and user experience.

I'm a product designer with 4+ years of experience in B2B. I do my best work (and enjoy it most!) where products get complex: two-sided systems, technical teams, and decisions that need evidence from real users.


At Qogita, a European wholesale marketplace, I design for both buyers and suppliers, and I take things all the way from research to shipping. I lead user research that shapes what we build, turning conversations with buyers into product direction.

Before that, I designed AI products in two very different industries. At Relimetrics, I worked on computer-vision software that helps manufacturers spot product defects on the production line. At 4D Sight, I designed a platform that places virtual ads into live sports and esports broadcasts.


Lately I've been exploring how AI can improve the way we do user research, so if that's your world too, let's talk!


View Resume

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